Felice Aveda Salon & Spa, B.C. (2010)

1,800 sq. ft. / LEED Gold-Certified boutique centre

Salon Felice Uptown, Victoria, BC won the 2019 British Columbia Hair and Beauty Awards. Family-run business by prominent salon owners embodies a strong work ethic and dedication to service. Third project IDC designed for this British Columbia client; the owners became great friends over 15 years.

Features: Full-service hair, color, make-up, manicure, pedicure, visual merchandising and spa treatment areas. Aveda tea bar where waiting guests can learn about special services via individual LCD screen. High-end, income-producing Color Bar.

Outcome: IDC created an inspiring visual experience within a long, narrow space. New storefront and interior maximize the income potential of every square foot by layering services within an ergonomic, service-friendly spa design layout. 

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"On all three projects IDC created for us, the designs were cutting edge, the materials were excellent and the workmanship withstood the test of time. " - Felice Iorio, Owner, Felice Aveda Salon and Spa