SPA Canada, Jan/Feb 2015: "Dollars and Sense- What are the Secrets of a Successful Medical Spa?"
Client and staff loyalty are yours, if you’re willing to reinvent your spa: offering innocative services; a smooth, ergonomic flow; and increasing your WOW effect, with exciting color, textures, lighting, and more... See complete ad (pdf).
ESI Blog, Winter 2015: "Reinvent Your Spa: 5 keys to stay competitive and increase market share"
"Reinvention is the art of taking action to create improvement. Just as our spa clientele is looking for rejuvenation of body and spirit, spa owners need to assess the overall wellbeing and effectiveness of our business. Ask yourself: Is your clients' experience optimal - as good as it could be? How could it be more outstanding?
See complete blog post
SPA MANAGEMENT, Spring 2014: "30 YEARS of Wellness Spa Design & Development Success"
We’re grateful to have worked in the spa industry since 1984. As a thank you to all who dream of operating, growing or enhancing your spa, we offer a history of some of our best spa projects. Learn from the best in the industry: common pitfalls, sustainable design, wellness destinations, innovation and risk, relationships, integration & collaboration, and future-forward design. See complete article (2.3 mb).
MEDICAL SPAS REVIEW CANADA, Spring 2014: "Celebrating 30 YEARS of MedSpa Success"
We’re grateful to have worked in the spa industry since 1984, collaborating with visionary doctors on one-of-a-kind spa environments. Get great ideas and benefit from lessons learned from hundreds of MedSpa Design Projects. See complete article (1.8 mb).
SPA CANADA, Spring 2014: "Celebrating 30 YEARS of Spa Success"
We’re grateful to have worked in the spa industry since 1984. Here are a few secrets from the many highly successful spas designed by IDC. Get great ideas and benefit from lessons learned over 30 years. See complete article (1.8 mb).
MEDICAL SPAS REVIEW CANADA, Spring 2013: "Transforming Wellness: From a Renovation Nightmare to a Center for Transformation & Training." Making decisions based solely on speed is not always wise ~ or profitable. Sasha Parker, President and Founder of Esthetic Skin Institute Inc., learned the hard way about choosing a design-development professional. Discover these common, dangerous pitfalls that can mean the difference between success and a less optimal outcome. View PDF of complete article (PDF, 1mb).
SPA CANADA, March-April, 2013: "Creating Bliss: Scuplting a Unique Yoga Spa in Edmonton" With a passion for yoga, health and wellness and a love of great spas, Traci and Michael Bateman of The Bateman Group in Edmonton, Alberta conceived a vision. They would create a very special place to enjoy both yoga and spa treatments, or a combination of wellness experiences. View PDF of complete article (PDF, 1mb).
SPA CANADA, November-December, 2012: "Triple Crown Winner: Z Salon and Spa: the Kentucky Powerhouse" How does an individual entrepreneur maintain a growing
market position for over 10 years? It’s a winning combination
of savvy management and a totally unique staging platform.
IDC designed the Z Salon and Spa in Louisville, KY, the Secretariat of the
image and spa industry. View PDF of complete article (PDF, 840k).
SPA CANADA, May-June, 2012: "Urban
Escape: Converting an old fire station
into a boutique hotel destination spa" How Clara Spa became An old world oasis in
the heart of
downtown, maximizing space to add services (and revenue). View PDF of complete article (PDF, 3.8 mb).
SPA CANADA, March-April, 2012: "REnovate & REjuvenate; 5 Steps to Rebuild Your "Wow"" There's an energy that every spa wants. Relaxed yet vigorous, warm, inviting and fresh, infused with a buzz of anticipation. Everyone from investors to guests knows it when they feel it.
What happens if that larger-than-life sensation disappears? Here's how to get it back. View PDF of complete article (PDF 2.2mb).
SPA CANADA, March-April, 2011: "Felice Spa takes Aveda Uptown" IDC's green-built LEED Gold-certified new interior maximized the income-generating potential by layering services and creating an ergonomic, service-friendly layout. Design goal: to create a spa experience throughout the facility which includes full-service hair, make-up, manicure, pedicure, visual merchandising and spa treatment areas. View PDF of complete article.
SPA CANADA, Jan-Feb, 2011: "Chrysalis Emerging: Blending Services to Create a Unique Advantage" How IDC's value engineering skill expanded an existing space to provide more profit centers. View PDF of complete article.
SPA MANAGEMENT, July, 2010: "25 years of Design Excellence: Creating a Memorable Sense of Place" A profile of IDC's 25 years of Designing Experiences, Our Mission is Your Vision, Expert Services. Download PDF of complete article.
SPA CANADA MAGAZINE, June, 2010: "International Design Concepts: Designing Experiences" by Michael Effler. A profile of IDC's 25 years of Spa Design Excellence, Expert Services and Spa Design Reviews and Raves.
MEDICAL SPA REPORT, September, 2006: "One-Stop Shopping: This versatile spa in Tacoma offers clients everything they need to look and feel their best all under one roof. " Profile of Avanti Spa designed by IDC.
INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE PROGRAM, October, 2006: Center Spread Advertisement.
LAS VEGAS INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE PROGRAM, June, 2006: Advertisement
SPA MANAGEMENT, May, 2004: "Great Presenters are
Born: The Timing is Just There" Excerpt: Michael Effler makes design
looks like child's play...with his knowledge of design and architecture,
he builds the audience's understanding. His delivery builds confidence in
a man you would hire to design your spa, a man who could walk into a derelict
building and turn it into a "Palace of Dreams."
DAY SPA, April, 2003: "Double Vision." Owners
Jan Jorns and Kathy Schmaltz had collected ideas and wish lists for years
before creating The Day Spa with designer Michael Effler.
PULSE, Jan-Feb, 2003: "Z Salon & Spa: Seize
SPA CANADA, February 2002, "What They
Don't Tell You About Building A Spa," by Michael Effler, IDC
DAY SPA, September, 2001: "Derby Winner: Churchill
Downs isn't the only unique facilty in Louisville, Kentucky; many visitors
are just as awed by Z Salon and Spa."
DERMASCOPE, July/August 1999: "Visual Merchandising:
The Link Between the Sale and the Senses"
DAY SPA, January/February 1999: "Struck by Lighting:
Classic lighting techique and cutting-edge technology illuminate the body
DAY SPA, January/February 1998: "Island Trio: Three
entrepreneurs create Honolulu's Paul Brown Salon/Day Spa"